Tuesday, March 15, 2011

Boutique of the Week: The Birth Boutique!

Situated in the center of downtown Denville in northeastern NJ is a fantastic boutique for expectant parents!  The Birth Boutique is the brainchild of Shari Criso, certified nurse midwife, board certified lactation consultant, and mother of two. Shari's decision to open her own store sprang from her frustration with the lack of local stores available to provide expectant and new mothers with the products and services needed for pregnancy, childbirth, and breastfeeding.  Her dream was to create an oasis for first time mothers; somewhere they would be able to not only shop, but acquire valuable knowledge about parenting and its many facets (from baby gear to newborn care to breastfeeding!).

The Birth Boutique opened in 2001 to rave reviews! Shari attributes much of this success to "amazing support from word-of-mouth client referrals and endorsements from a network of local physicians." And while those may have helped launch The Birth Boutique, what truly made the retailer such a sensation was the fabulous products they offered and the phenomenal job Shari and her staff did making each customer feel special!  From relatively humble beginnings, The Birth Boutique quickly expanded over time to become one of the largest and most unique specialty store and learning centers for new and expectant parents in the country, with all the service and intimacy of a small boutique! Offering an extensive selection of products, medical expertise, a variety of classes, and bra-fitting services along with a knowledgeable staff, Shari quickly amassed scores of loyal customers! 

As their business continued to grow, Shari added a full gift registry service! She also continued to develop innovative parenting classes that quickly became very popular. By 2008, classes were routinely selling out, so the decision was made to have Shari's breastfeeding class professionally filmed to create a DVD program that could reach a wider audience.  The DVD was an instant hit and has been receiving rave reviews from the media, industry experts, and clients!

For all the success The Birth Boutique has brought her, Shari is more than just a successful business woman!  She has become recognized guru on breastfeeding and newborn care!  In addition to her own blog, Shari even has her own live, interactive webcast covering "all baby topics" (the site features a promo of upcoming webcast topics as well as an archive of previously recorded shows)!  Shari is also one of the featured lactation consultants for Breastfeeding.com (fielding questions every other Tuesday from 8pm-10pm!).  She has also been featured in Celebrity Parents online magazine, and on Fox & Friends!

For her expertise, dedication, outreach, and, of course, the amazing storefront that started it all, Travel-Tot is proud to feature Shari Criso and The Birth Boutique as our Boutique of the Week!  Congratulations!

-Destination Mom

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